All Eyes Were on Atlanta for Chick-fil-A Kickoff Games
Double-header sets new records for ratings, attendance.
ATLANTA (Sept. 7, 2012) – All eyes were on Atlanta last weekend, where back-to-back Chick-fil-A Kickoff Games set new records for television ratings and attendance.
Friday’s game, featuring NC State and Tennessee, was the highest-rated non-Saturday game and the second-highest rated regular season game in ESPNU history. With the addition of Saturday’s matchup between Auburn and Clemson, which was broadcast live on ESPN, a cumulative 3.4 million households tuned in to catch the season-opening double-header.
Since its inception in 2008, every edition of the Chick-fil-A Kickoff Game has provided a national broadcast in prime time. A combined 18.2 million households have watched Chick-fil-A Kickoff Games over the past five years.
The Chick-fil-A Bowl, which created the Chick-fil-A Kickoff Game, is no stranger to broadcast success, having been telecast by ESPN every year since 1992. To date, Chick-fil-A Bowl broadcasts account for three of the top 10 most-viewed non-BCS bowl game telecasts in ESPN history.
AT THE GEORGIA DOME
On Saturday, 75,211 fans packed the stands to set a new Chick-fil-A Kickoff Game attendance record. The game now accounts for the second-highest attended Chick-fil-A Bowl event in history – the highest remains the 2006 Chick-fil-A Bowl, when 75,406 fans were on hand for the Georgia vs. Virginia Tech matchup.
Over the past five years, nearly 420,000 fans have packed the Georgia Dome to open the season in Atlanta. What’s more – the Chick-fil-A Kickoff Game’s current average attendance of 69,720 is higher than the attendance of 30 bowl games last year.
About the Chick-fil-A Bowl:
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC. Now in its 45th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 15 consecutive sellouts and has earned a reputation as one of the most competitive bowls in the nation. Fifty-five percent of its games have been decided by a touchdown or less. Chick-fil-A Bowls are three of the top 10 and seven of the top 25 most-viewed non-BCS bowl game telecasts in ESPN history. The Chick-fil-A Bowl has disbursed more than $110 million in team payouts over its 44-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $13 million to organizations in need since 2002. The Chick-fil-A Bowl has been an innovator in its creation of the Chick-fil-A Bowl Challenge charity golf tournament each spring and the Chick-fil-A Kickoff Game season-opening game over Labor Day weekend.