Tigers and Tar Heels to open 2010 season in Chick-fil-A Kickoff Game The nation’s top teams continue to take their turn in the spotlight to open the college football season in the annual Chick-fil-A Kickoff Game. Chick-fil-A Bowl officials and ESPN today officially announced that the LSU Tigers will face the North Carolina Tar Heels to kick off the 2010 season in the “Daytona 500 of College Football” Saturday, Sept. 4, 2010 in Atlanta’s Georgia Dome. LSU and North Carolina have met six times, but have not played since 1986. The Tigers hold a 5-1 mark against the Tar Heels in the series that dates back to 1948.
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Chick-fil-A Kickoff Game Helps ABC Win the Night At its peak, more than five and a half million households tuned in to watch No. 5 Alabama defeat No. 7 Virginia Tech 34-24 in the Chick-fil-A Kickoff Game on ABC Saturday night.
The broadcast averaged 4,832,000 households and a 4.2 rating making ABC the number one network in households, total viewers and across all key demographics. The game posted a 20% increase in households (vs. 4,030,000) and a ratings increase of 17% (vs. 3.6) over last year's Chick-fil-A Kickoff Game.